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PRISM launches Asia Pacific MGA backed by Convex and Efinity, led by industry veteran Bobby Heerasing  

  • Writer: PRISM MGA
    PRISM MGA
  • Dec 18, 2025
  • 2 min read

Launch to begin underwriting Marine Cargo, Power, Energy, and Renewables from December 18, 2025 .


PRISM, a newly founded managing general agent (MGA),has been  officially launched with operations in Singapore and Hong Kong. Established by industry veterans and backed by Convex and Efinity Insurance Solutions (EIG), PRISM will open for business on 18 December 2025, bringing new capacity, technology, and expertise to Asia Pacific specialty markets. 


Business Model & Initial Focus 

PRISM will look to combine underwriting talent with technology, data, analytics and high-quality balance sheets to insurance and reinsurance clients as they look to mitigate risk and grow enterprise value. 

From launch, PRISM will underwrite: 

  • Marine Cargo 

  • Onshore Energy 

  • Power 

  • Renewables 


A Phase 2 expansion (Q1 2026) will add: 

  • Facultative Property  

  • Political Violence / Terrorism 


Founding Team 


  • Bobby Heerasing, CEO and CUO – Over 30 years’ experience with RSA, Catlin, XL Catlin, ACR, and Sirius Point; CUO of Catlin Asia Pacific / XL Catlin, 2008 - 2016, managing both Insurance and Reinsurance; most recently Head of International Distribution at Sirius Point and Active Underwriter of Syndicate 1945 @ Lloyd’s, 20 years in Asia Pacific 

  • Jason Smith, COO – Three decades in re/insurance across Transatlantic Re, Catlin, XL Catlin, Leadenhall Asia, and Efinity Asia; former CEO of Leadenhall Asia; specialist in property and treaty underwriting and with over 20 years spent in Asia,  

  • Sergei Korol, CFO – Ex-APAC CFO at Chubb Life; former Group CFO/COO at ACR, leading its sale to Catalina; ex-CFO of Grab’s fintech arm; CFA Charterholder. 


Strategic Partnerships 


PRISM has secured two cornerstone partnerships: 

  • Convex – PRISM’s sole strategic underwriting partner, providing capacity and expertise across underwriting, claims, reserving, and portfolio management. 

  • Efinity Insurance Solutions (EIG) – Delivering operational, analytical, and platform support to enable scalability and efficiency. 

 

Quotes 

PRISM is entering the market at a pivotal time. We are building a legacy-free, tech-enabled MGA that combines underwriting discipline with transparency and long-term value for capital partners, while giving clients and brokers in Asia Pacific access to new capacity, strong balance sheets and specialty expertise they require.

Bobby Heerasing, CEO and CUO of PRISM.

We are delighted to support the launch of Prism. This investment is a perfect example of our strategic approach — backing exceptional teams with deep expertise and local insight to build high-quality, tech-enabled distribution platforms that are focused on excellent client service. Prism’s differentiated proposition complements Convex’s underwriting ambitions while broadening our reach.

 John Potter, Head of Marine at Convex.

“PRISM represents the next generation of MGA platforms. By embedding data and technology at the core, we are ensuring efficiency, transparency, and scalability for brokers, clients, and capacity providers.

Maciej Bud - Gusaim, CEO, Efinity Insurance Solutions.



PRISM Differentiators 


  • Legacy-Free – Built without outdated systems or constraints. 

  • LOB Cell Model – Transparent P&Ls aligning remuneration and profitability. 

  • Technology-Driven – Real-time analytics for sharper underwriting and risk clarity. 

  • Partner-Backed – MGA agility supported by Convex’s capacity and Efinity’s infrastructure. 

  • Talent Magnet – Entrepreneurial structure designed to attract and retain top underwriters. 

  • Global + Regional Balance – Blending Asia’s growth opportunities with mature North American and European portfolios.


Media Contact 


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